Welcome to EVOKE Experiences:
An Experiential Marketing & Events Agency

By: Oana Borcoman | 07.31.2018

Welcome to EVOKE Experiences:
An Experiential Marketing & Events Agency

By: Oana Borcoman | 07.31.2018

Alright…I started a new company: an Experiential Marketing & Events Agency called EVOKE Experiences. I am sure you have seen some social media posts and a change in title on my LinkedIn page, but what do you really know about EVOKE? I am here to share!

EVOKE Experiences is my passion project and brain child to fit a need in our marketing and events world today – an Experiential Agency that targets excitement, creativity, uniqueness, EXPERIENCE and memorability. Sure, there are plenty of agencies out there, big and small, that strive for many of the very same things. However, they just do not all do it quite right. Also, it is statistically impossible that even the best ones can reach every single brand, every consumer, every festival/tradeshow/concert/etc. that exists in the United States. Then beyond that, how many of the agencies out there produce a quality, individualized and meaningful product? In short – I have great enthusiasm and vision for EVOKE and hope you will join the adventure with me!

Let me start by giving you a tour of my website, all my social channels, the EVOKE capabilities and my vision for this blog. I will keep this first post simple to introduce you to my page, my company and myself, but please subscribe and be on the lookout for weekly posts – the much more fun posts!

SNAPSHOT OF OUR WEBSITE

The HOME PAGE gives you full overview of what EVOKE is all about and what we believe in for your brand. It also features our services with some questions to help you determine what the right service for you might be in your next marketing or event endeavor.

The SERVICES OVERVIEW PAGE is another snapshot of the service buckets we offer without the pain of scrolling down to the bottom of the home page. However, feel free to click on the individual services for detailed information on what capabilities we have within each service bucket.

Of course, if you are anything like me and prefer the more personalized conversation instead of all the reading, scrolling, navigating and exploring, just visit the CONTACT page to fill out a form to hear from us within the next 24 hours.

If you want to get to know a little bit more about the agency concept of EVOKE (and me), please visit our ABOUT page for the “in a nutshell” version or keep reading below for the more “Hey I know all about you!” conversational version.

A Nifty Social Wall

My favorite part of the whole page is the SOCIAL WALL where it aggregates all social posts in one place complete with engagement capabilities without having to toggle between pages. Each social channel has its own purpose. Facebook houses just about everything posted on the other channels. LinkedIn is focused mostly on business-minded individuals and features interesting reads on the advertising industry, event world, creativity, experiential activations, cool things brands are doing and anything else we find super interesting or exciting for the day. Pinterest is a collection of different examples to reference and spur creativity. We save awesome experiential activations to show what others have done. You will also find examples of brand standard guides, awesome branding and other creative work that serves as inspiration for us. Instagram is the catch all of cool pictures, awesome venues experienced, unique places visited and imagery to inspire creative and experiential thinking. We don’t just talk about experiential; we live it every day!

You have already visited the BLOG since you are here reading this, but please be sure to SUBSCRIBE and support us as we go on this journey! The blog will be a collection of our thoughts combined with industry updates, trends and opportunities. We hope that the blog is a way to connect with all of you on many different topics while being able to be a resources for you.

EVOKE EXPERIENCES CAPABILITIES

You can find all of the below on our website, but since you’re still reading, let me introduce you to all of our capabilities. We focus on anything that is experiential and meaningful for a brand or a consumer. To break that down further, it basically includes any event, activation or idea that helps a brand connect with its consumer in some way, starting from building a brand or product from the ground up (Brand Development), creating an experience for a customer or employee (Corporate Events), impacting a consumers’ impression or experience with your brand or event (Consumer Experiences) or bringing your brand to the forefront in a unique and experiential way with an activation (Brand Activations).

Brand Development

If you are just opening your business or expanding your brand with a new product line, you may not be ready for full execution on activations. However, we can help you create your brand look, voice, standards, etc. and a strategy to execute on as you prepare to launch. If you are overwhelmed with all the facets of marketing and vendors you need as you build your brand, we can also be your one point of contact as strategic launch manager to help source all the vendors, agencies and professional services that fit your various needs.

Brand Development projects include:

  • Brand Concept, Imaging & Standards Development

  • Marketing Activation Strategic Ideation

  • Marketing Strategy Project Management & Agency Sourcing

Brand Marketing

EVOKE Brand Standards Guide

Corporate Events

Corporate events can be everything from something structured such as conferences, meetings or team building activities to something more exciting and special such as President Club trips, VIP client events, employee outings and company Christmas parties. We can help you make these events the most memorable for those attending. Regardless of the event scope or need, we will not only plan it for you, but each and every touchpoint of those events will be special, unique and personalized, leaving every attendee “wowed.”

Corporate Events include, but are not limited to, the below types of events:

  • Executive Retreats, President Club Trips & Incentive Travel

  • VIP Client Events, Trips & All-Inclusive Experiences

  • Corporate Parties, Dinners & Galas

  • Conferences & Trade Shows

  • Corporate Event Breakouts & Experiences

  • Networking Events

  • Corporate Team Building Activities

  • Board & Shareholder Meetings

  • Charity & Fundraising Events

Business People Events

We know the corporate world, so you can feel confident in what we deliver.

Consumer Experiences

Make an impact on your current or target consumers and loyal brand followers by providing them with an experience they will never forget. We want to excite their senses and ignite their passions in whatever we do, whether it be a music festival activation, a grand opening event, a personal enrichment event or any other opportunity to surprise, delight and impress your guests.

Consumer Experience examples to spur some creativity are:

  • Grand Openings

  • Festival & Event Experiential Activations

  • Content Generating Stunts

  • Brand Immersion Experiences

  • Personal Enrichment & Networking Events

  • Pop Ups (store, brand & experience)

  • Customer Loyalty Appreciation Events

  • Golf Tournaments & Sporting Events Management

  • Customer Sweepstakes Events & Trips

Consumer Experiences

Consumer events draw attention to a brand.

Brand Activations

If you are looking to launch a new product, gain a fresh audience or type of consumer, cement existing relationships or gain increased visibility in a memorable, authentic and evoking way, we can help! We implement our experiential marketing strategies and knowledge into a variety of activations that bring your brand to the forefront.

Brand Activation capabilities and ideas include:

  • Brand Immersion Experiences

  • Brand Launch Activations

  • Pop Ups

  • Trade Show Booth Design & Experiences

  • Vendor & Product Showcases

  • Business Innovation, Strategy & Ideas

To see examples of any of the above mentioned, check out our Pinterest page for some inspiration. Additionally, I will brainstorm and send you initial proposals any time! Fill out our CONTACT FORM or email me at [email protected] to chat about your upcoming project or event!

Brand Immersion Activations

Showcasing your brand through a brand activation is an effective way to leave an impression.

ABOUT OANA – THE FOUNDER OF EVOKE EXPERIENCES

Founder and Owner

CEO & Founder – Oana Borcoman

My name is Oana Borcoman (pronounced like Wana, or if you prefer to call me Wannabe for Oana B. like my friends, feel free!). I was originally born in Sibiu, Romania and came to the US (in Dallas, Texas) at the age of 5 with zero knowledge of the English language, any understanding of what moving to a new country entails or why my parents chose to do this. I was blessed with a highly educated and motivating family who pushed me my whole life to be the best version of myself I can be in every single way. America is the land of opportunity, and given how much sacrifice my parents made to bring me and my brother here to give us the best life possible, I knew I have to do even better than they did and far better than I ever would have done or accomplished in Romania. My biggest goal has always been to start my own company and truly grasp what America has to offer to those who are willing to work for it. So here I am!

I was fortunate enough to be raised multiculturally by having Romanian parents, being raised in the US and being surrounded by a melting pot of cultures. I was raised with the best of both worlds. I spent most of my summers in Romania with my grandparents and continued my thirst for travel as I got older. I am now 29 years old and have travelled to 22 different countries and 26 US states (and counting). I have been exposed to so many cultures, experiences and events that have given me a wide range of knowledge and perspective on people of all ages and walks of life.

I was also very fortunate in my schooling. I attended academies in my younger years followed by completing high school with my International Baccalaureate (IB) diploma, for anyone who knows what that entails. I then got a full scholarship to the University of Houston where I graduated Summa Cum Laude with a Bachelor’s of Science degree in Hospitality Management and a minor in marketing, and I also completed my Level 1 Court of Master Sommelier certification. My career then led me on a path of wine sales in beverage distribution, event sales, planning and management in restaurant operations, restaurant and beverage consulting and finally brand marketing and large scale national event planning.

While most of my experience has been within the hospitality and beverage industry, I have also planned events for various industries in Houston and have been exposed to a wide variety of top industries just through my contacts and experiences of living in Houston. Being able to impact, impress and create memorable experiences has more to do with knowing PEOPLE than knowing the industry those people are a client of day by day – that part can be heavily researched and learned.

I believe that experience, education and exposure are the greatest and strongest combination of strengths to understanding people and their connections with brands or their needs for experiences. I have spent much of my twenties attending as many events as possible all over the nation and world, from small networking events to large galas, concerts, festivals and productions. I have left no stone unturned, and I am excited to have the opportunity to work with you and your brand or company in the very near future.

On a different note about me, I am a HUGE dog lover. I have a beautiful Siberian Husky who I am absolutely obsessed with and who does everything with me. I could not ask for a better assistant! I love being social and spending time with friends, especially hosting people for dinners and parties (obviously). I love playing golf and tennis any chance I can get, binge watching movies and Netflix/Hulu/Prime/HBO shows, but I will take a night out dancing any given day! I danced competitively growing up, and there is no better stress relief for me now than a good dance release! I love warm weather, and summer is by far my favorite season since I can soak in the pool or ocean for hours. However, I still enjoy snowboarding in the winters. Staying active, busy and social are a top priority for me just after building an experiential empire with you!

Pool time with husky

Me and Kai doing one of our favorite things!

Now that I have bored you with all the ABOUT ME, in the least, let’s at least meet for coffee (on me!) and discuss your goals to see if EVOKE is a fit.

I am excited to share in this journey with you. Please reach out to me at any time by emailing [email protected] or check out my LinkedIn page!

Much love – Oana B.

Alright…I started a new company: an Experiential Marketing & Events Agency called EVOKE Experiences. I am sure you have seen some social media posts and a change in title on my LinkedIn page, but what do you really know about EVOKE? I am here to share!

EVOKE Experiences is my passion project and brain child to fit a need in our marketing and events world today – an Experiential Agency that targets excitement, creativity, uniqueness, EXPERIENCE and memorability. Sure, there are plenty of agencies out there, big and small, that strive for many of the very same things. However, they just do not all do it quite right. Also, it is statistically impossible that even the best ones can reach every single brand, every consumer, every festival/tradeshow/concert/etc. that exists in the United States. Then beyond that, how many of the agencies out there produce a quality, individualized and meaningful product? In short – I have great enthusiasm and vision for EVOKE and hope you will join the adventure with me!

Let me start by giving you a tour of my website, all my social channels, the EVOKE capabilities and my vision for this blog. I will keep this first post simple to introduce you to my page, my company and myself, but please subscribe and be on the lookout for weekly posts – the much more fun posts!

SNAPSHOT OF OUR WEBSITE

The HOME PAGE gives you full overview of what EVOKE is all about and what we believe in for your brand. It also features our services with some questions to help you determine what the right service for you might be in your next marketing or event endeavor.

The SERVICES OVERVIEW PAGE is another snapshot of the service buckets we offer without the pain of scrolling down to the bottom of the home page. However, feel free to click on the individual services for detailed information on what capabilities we have within each service bucket.

Of course, if you are anything like me and prefer the more personalized conversation instead of all the reading, scrolling, navigating and exploring, just visit the CONTACT page to fill out a form to hear from us within the next 24 hours.

If you want to get to know a little bit more about the agency concept of EVOKE (and me), please visit our ABOUT page for the “in a nutshell” version or keep reading below for the more “Hey I know all about you!” conversational version.

A Nifty Social Wall

My favorite part of the whole page is the SOCIAL WALL where it aggregates all social posts in one place complete with engagement capabilities without having to toggle between pages.

Each social channel has its own purpose. Facebook houses just about everything posted on the other channels.

LinkedIn is focused mostly on business-minded individuals and features interesting reads on the advertising industry, event world, creativity, experiential activations, cool things brands are doing and anything else we find super interesting or exciting for the day.

Pinterest is a collection of different examples to reference and spur creativity. We save awesome experiential activations to show what others have done. You will also find examples of brand standard guides, awesome branding and other creative work that serves as inspiration for us.

Instagram is the catch all of cool pictures, awesome venues experienced, unique places visited and imagery to inspire creative and experiential thinking. We don’t just talk about experiential; we live it every day!

You have already visited the BLOG since you are here reading this, but please be sure to SUBSCRIBE and support us as we go on this journey! The blog will be a collection of our thoughts combined with industry updates, trends and opportunities. We hope that the blog is a way to connect with all of you on many different topics while being able to be a resources for you.

EVOKE EXPERIENCES CAPABILITIES

You can find all of the below on our website, but since you’re still reading, let me introduce you to all of our capabilities. We focus on anything that is experiential and meaningful for a brand or a consumer.

To break that down further, it basically includes any event, activation or idea that helps a brand connect with its consumer in some way, starting from building a brand or product from the ground up (Brand Development), creating an experience for a customer or employee (Corporate Events), impacting a consumers’ impression or experience with your brand or event (Consumer Experiences) or bringing your brand to the forefront in a unique and experiential way with an activation (Brand Activations).

Brand Development

If you are just opening your business or expanding your brand with a new product line, you may not be ready for full execution on activations. However, we can help you create your brand look, voice, standards, etc. and a strategy to execute on as you prepare to launch. If you are overwhelmed with all the facets of marketing and vendors you need as you build your brand, we can also be your one point of contact as strategic launch manager to help source all the vendors, agencies and professional services that fit your various needs.

Brand Development projects include:

  • Brand Concept, Imaging & Standards Development

  • Marketing Activation Strategic Ideation

  • Marketing Strategy Project Management & Agency Sourcing

Brand Marketing

EVOKE Brand Standards Guide

Corporate Events

Corporate events can be everything from something structured such as conferences, meetings or team building activities to something more exciting and special such as President Club trips, VIP client events, employee outings and company Christmas parties. We can help you make these events the most memorable for those attending. Regardless of the event scope or need, we will not only plan it for you, but each and every touchpoint of those events will be special, unique and personalized, leaving every attendee “wowed.”

Corporate Events include, but are not limited to, the below types of events:

  • Executive Retreats, President Club Trips & Incentive Travel

  • VIP Client Events, Trips & All-Inclusive Experiences

  • Corporate Parties, Dinners & Galas

  • Conferences & Trade Shows

  • Corporate Event Breakouts & Experiences

  • Networking Events

  • Corporate Team Building Activities

  • Board & Shareholder Meetings

  • Charity & Fundraising Events

Business People Events

We know the corporate world, so you can feel confident in what we deliver.

Consumer Experiences

Make an impact on your current or target consumers and loyal brand followers by providing them with an experience they will never forget. We want to excite their senses and ignite their passions in whatever we do, whether it be a music festival activation, a grand opening event, a personal enrichment event or any other opportunity to surprise, delight and impress your guests.

Consumer Experience examples to spur some creativity are:

  • Grand Openings

  • Festival & Event Experiential Activations

  • Content Generating Stunts

  • Brand Immersion Experiences

  • Personal Enrichment & Networking Events

  • Pop Ups (store, brand & experience)

  • Customer Loyalty Appreciation Events

  • Golf Tournaments & Sporting Events Management

  • Customer Sweepstakes Events & Trips

Consumer Experiences

Consumer events draw attention to a brand.

Brand Activations

If you are looking to launch a new product, gain a fresh audience or type of consumer, cement existing relationships or gain increased visibility in a memorable, authentic and evoking way, we can help! We implement our experiential marketing strategies and knowledge into a variety of activations that bring your brand to the forefront.

Brand Activation capabilities and ideas include:

  • Brand Immersion Experiences

  • Brand Launch Activations

  • Pop Ups

  • Trade Show Booth Design & Experiences

  • Vendor & Product Showcases

  • Business Innovation, Strategy & Ideas

To see examples of any of the above mentioned, check out our Pinterest page for some inspiration. Additionally, I will brainstorm and send you initial proposals any time! Fill out our CONTACT FORM or email me at [email protected] to chat about your upcoming project or event!

Brand Immersion Activations

Showcasing your brand through a brand activation is an effective way to leave an impression.

ABOUT OANA – THE FOUNDER OF EVOKE EXPERIENCES

Founder and Owner

CEO & Founder – Oana Borcoman

My name is Oana Borcoman (pronounced like Wana, or if you prefer to call me Wannabe for Oana B. like my friends, feel free!).

I was originally born in Sibiu, Romania and came to the US (in Dallas, Texas) at the age of 5 with zero knowledge of the English language, any understanding of what moving to a new country entails or why my parents chose to do this.

I was blessed with a highly educated and motivating family who pushed me my whole life to be the best version of myself I can be in every single way. America is the land of opportunity, and given how much sacrifice my parents made to bring me and my brother here to give us the best life possible, I knew I have to do even better than they did and far better than I ever would have done or accomplished in Romania.

My biggest goal has always been to start my own company and truly grasp what America has to offer to those who are willing to work for it. So here I am!

I was fortunate enough to be raised multiculturally by having Romanian parents, being raised in the US and being surrounded by a melting pot of cultures. I was raised with the best of both worlds. I spent most of my summers in Romania with my grandparents and continued my thirst for travel as I got older.

I am now 29 years old and have travelled to 22 different countries and 26 US states (and counting). I have been exposed to so many cultures, experiences and events that have given me a wide range of knowledge and perspective on people of all ages and walks of life.

I was also very fortunate in my schooling. I attended academies in my younger years followed by completing high school with my International Baccalaureate (IB) diploma, for anyone who knows what that entails. I then got a full scholarship to the University of Houston where I graduated Summa Cum Laude with a Bachelor’s of Science degree in Hospitality Management and a minor in marketing, and I also completed my Level 1 Court of Master Sommelier certification.

My career then led me on a path of wine sales in beverage distribution, event sales, planning and management in restaurant operations, restaurant and beverage consulting and finally brand marketing and large scale national event planning.

While most of my experience has been within the hospitality and beverage industry, I have also planned events for various industries in Houston and have been exposed to a wide variety of top industries just through my contacts and experiences of living in Houston.

Being able to impact, impress and create memorable experiences has more to do with knowing PEOPLE than knowing the industry those people are a client of day by day – that part can be heavily researched and learned.

I believe that experience, education and exposure are the greatest and strongest combination of strengths to understanding people and their connections with brands or their needs for experiences.

I have spent much of my twenties attending as many events as possible all over the nation and world, from small networking events to large galas, concerts, festivals and productions.

I have left no stone unturned, and I am excited to have the opportunity to work with you and your brand or company in the very near future.

On a different note about me, I am a HUGE dog lover. I have a beautiful Siberian Husky who I am absolutely obsessed with and who does everything with me. I could not ask for a better assistant!

I love being social and spending time with friends, especially hosting people for dinners and parties (obviously). I love playing golf and tennis any chance I can get, binge watching movies and Netflix/Hulu/Prime/HBO shows, but I will take a night out dancing any given day! I danced competitively growing up, and there is no better stress relief for me now than a good dance release!

I love warm weather, and summer is by far my favorite season since I can soak in the pool or ocean for hours. However, I still enjoy snowboarding in the winters.

Staying active, busy and social are a top priority for me just after building an experiential empire with you!

Pool time with husky

Me and Kai doing one of our favorite things!

Now that I have bored you with all the ABOUT ME, in the least, let’s at least meet for coffee (on me!) and discuss your goals to see if EVOKE is a fit.

I am excited to share in this journey with you. Please reach out to me at any time by emailing [email protected] or check out my LinkedIn page!

Much love – Oana B.

2018-08-14T14:11:16+00:00